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Today, Twitter launched emergency “Twitter Alerts”, a new feature that brings users one step closer to getting important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren’t accessible.
Twitter recognized how important it is to be able to receive reliable information during these times of emergencies, and last year launched- Lifetime, (a feature that helps Japanese users find emergency accounts during crises).
“Since then, we’ve been working on a related feature for people around the world,” says Twitter.
If you sign up to receive an account’s Twitter Alerts, you will receive a notification directly to your phone whenever that account marks a Tweet as an alert. Notifications are delivered via SMS, and if you use Twitter for iPhone or Twitter for Android, you’ll also receive a push notification*. Alerts also appear differently on your home timeline from regular Tweets; they will be indicated with an orange bell.
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“How alerts work
Twitter Alerts appear on subscribers’ phones as push and/or SMS notifications when authoritative accounts mark Tweets as alerts. Alerts appear differently on your home timeline from regular Tweets; they are indicated with an orange bell.
Who can participate
The Twitter Alerts program is available to local, national and international institutions that provide critical information to the general public. The following have priority access to this feature:
- law enforcement and public safety agencies;
- emergency management agencies;
- city and municipal governments, as well as their agencies and representatives;
- county and regional agencies, providing services to cities and municipalities;
- and select state, federal, and national agencies and NGOs.
If you believe that your organization qualifies for the Twitter Alerts program, please complete our . Currently, more than in the U.S., Japan and Korea can send alerts. We will expand the service to include more organizations around the world.
When to use alerts
While participating organizations can determine what information merits a Twitter Alerts designation, the feature is intended for crisis, disaster and emergency communications, such as:
- warnings for imminent dangers
- preventive instructions
- evacuation directions
- urgent safety alerts
- information on access to essential resources
- information on critical transit and utility outages
- crowd and misinformation management
How Twitter has been used in times of crisis
The Twitter Alerts feature builds upon and gives enhanced visibility to some of the best practices during a crisis, which many government and emergency responders have already demonstrated.
“Social media has revolutionized communication during disasters,” says FEMA Administrator Craig Fugate (). “Today we have a two-way street — residents are informed about hazards in real time and emergency managers receive immediate feedback on the consequences of a disaster. Twitter Alerts provide an opportunity to get information directly from trusted sources.”
Superstorm Sandy
When the impending Superstorm Sandy became a reality in the Northeast U.S., Twitter users closely followed ’s account to get the latest safety information.”
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To subscribe to these notifications, you can go directly to an account’s setup page, which you’ll find at twitter.com/[username]/alerts. See FEMA’s page at for an example. Additionally, on web, you can see if an organization is part of the program when you visit its profile.
Currently, in the U.S., Japan and Korea can send Alerts, and we will expand the service to include more public institutions and NGOs around the world.